![]() Other brands in the category too are witnessing significant growth. Its count of exclusive brand outlets (EBOs) touched 150 in February. The cruelty-free makeup brand achieved a milestone of operating 50 high street stores in January this year. Seven-year-old omnichannel beauty brand Sugar founded by Vineeta Singh also emerged as one of the biggest players in India’s D2C segment. 1,098 crore in Q3 financial year (FY) 2022. The company recorded a 33.2% increase in operating revenue to Rs1,462.8 crore in the reporting quarter from Rs. Going forward, the market is expected to reach $38.0 billion by 2028, exhibiting a growth rate of 6.45% during 2023-2028.Į-commerce beauty retailer Nykaa is one of the key players in the cosmetics and personal care market. ![]() The BPC market size of India reached $26.3 billion in 2022, from $15 billion in 2021 according to research by IMARC Group. Clearly, the beauty and personal care (BPC) industry scene in India is heating up. According to media reports, there are over 80 D2C brands across the beauty, personal care, cosmetics, and men’s grooming in the country. Furthermore, Reliance Retail launched its own online beauty platform Tira with the first store expected to open in Mumbai in April to compete with the aforesaid beauty giants.Īdd to this the numerous direct-to-consumer (D2C) brands that are mushrooming and going omnichannel. Shoppers Stop expanded the retail footprint of SS Beauty stand-alone stores to 10 and is aiming to add 12-15 standalone stores and 12-14 departmental stores in FY24. ![]() Tata Group forayed into the cosmetics business with an e-commerce marketplace Tata Cliq Palette. The rise of D2C brands, technological innovations, and changes in consumer lifestyle and awareness are all leading to the makeover of the beauty and personal care market in Indiaīengaluru: Nykaa opened 45 offline stores in 2022, taking its total store count to 141.
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